We far too often find ourselves selling our environment and never creating a value piece for our clients or customers. But what happens when your environment changes and your product does not, then why will people continue to do business with you? This podcast covers your value and your why. Things that as people we need to be very aware of.
Do your values change with your surroundings, providing value within your business by being the cheapest option? Or do you present solutions to other people's problems by giving your people your best services and systematic approaches as possible? Making basic products the frontrunner of your capabilities is simply doing your job to the required bare minimums. Make yourself impressionable and remembered by building a worthy reputation from giving your best efforts. Enhance your business success by providing high-quality predictable performances that others look forward to partnering with you in the future. Do you ever reach out to your local small businesses for opportunities to encourage each other's growth in the same area, or do you see everyone else as some means of competition?
Have you taken the time to focus on discovering your own why? The driving thing that makes the heart of your business beat and lets others know you care about how you conduct your business because you care about seeing them happy with the value you have provided to them. Knowing your own reasons for why you do what you do is knowing your very purpose in life. Your mission should evolve as you grow, so only stay as attached to your goals as you need to in the moment you are in right now. That doesn't mean you should quit on your goals. You should still complete them like a badass and know when you set the next ones, they should be different on the next level of your needs.
Know your driving purpose so you can identify who your people are that deserve your very best value you provide to them that sets you apart from all the others. What is it you bring to the table that makes you stand out and attract, not just anybody, but the people who you want to create meaningful relationships with in life. Business is only as transactional as you make it. Wouldn't you rather feel like you have genuine friends in the business rather than just buying someone's attention with false promises of the cheapest rates around? Someone can always be cheaper than you, so don't ever allow them to lower your worth or value you stand by with confidence in your abilities and experience.